![]() ![]() One proud geeky moment for Dan was his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants. In 1997, Dan co-founded an innovative publishing company called Thinkwell, which continues to produce a radically reinvented line of college textbooks.Īt CASE, Dan founded and is the director for the Change Academy, a program designed to boost the impact of social sector leaders.ĭan has an MBA from Harvard Business School and a BA from the Plan II Honors Program from the University of Texas at Austin. Previously, Dan worked as a researcher and case writer for Harvard Business School. Their books have been translated into over 30 languages. Made to Stick was named the Best Business Book of the Year and spent 24 months on the BusinessWeek bestseller list. ’s editors named Switch one of the Best Nonfiction Books of the Year, and it spent 47 weeks on the New York Times Bestseller list. So, a good process for making ideas sticker is: (1) Identify the central message you need to communicate - find the core (2) Figure out what is counter-intuitive about the message - i.e. ![]() ![]() Dan is the co-author, along with his brother Chip, of three New York Times bestsellers: Decisive, Switch, and Made to Stick. ![]()
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